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Between 41-54% of Indian marketing leaders say that they have completely changed their marketing strategy in key areas, due to the pandemic. This includes areas like digital engagement, channel mix, data...

Introduction Customer service is not just about being cordial to and helping your customers when they are making a purchase. Customer service includes everything a company does to smoothen customer...

Our perspective paper shows the path to make data trustworthy for digital transformation and regulatory compliance. ris Software brings fresh perspectives on how businesses could benefit from incorporating data lineage...